The Silent Profit Killer in Your Google Ads: How “Bid Strategy Drift” Wastes Budget (And How to Fix It)
Let’s talk honestly. Your Google Ads campaign was performing well. ROAS looked solid last quarter. Then… slowly, inexplicably, results slipped. You tweaked keywords, added negatives, optimized landing pages – but that sweet spot vanished. What changed? Bid Strategy Drift happened. While everyone obsesses over keywords and ad copy, 68% of underperforming campaigns suffer from unnoticed […]